Behind every great commercial, there's a woman...

Laura Slutsky has been a leader and innovator in the advertising world for over 25 years. Her intuitive genius for casting and interviewing real people has made her the most sought after testimonial director in the industry.

Laura created PeopleFinders Produtions to offer ad agencies and their clients a successful method of advertising by using credible consumers to “sell” their products in tv, radio, and print ads throughout the United States, Europe, and Asia.

Laura has appeared on Oprah, Larry King Live!, The Charlie Rose Show, The Today Show, Good Morning America, and more. She starred in a documentary, Fatal Reaction, in the late 90's which garnered many national and international awards, including the Margaret Mead Festival Award.

In addition to her award-winning company, Laura has spent the past 15 years honing her comedy/cabaret routines throughout the country. She has been interviewed countless times in magazines, newspapers, and many books about women’s issues.

The one, the only, the slightly plagiarized - the Stani-Slutsky Method...

Blend in with the crowd (yet be outstanding)

Ask real people real questions

Wear whatever is necessary
(wig, spotted bow tie, beer helmet, etc...)

Be willing to listen (everyone has a story...it might sell your product)

"Tawk" like a local

Don't give up

Engender trust and maintain eye contact